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Fauquier County’s wine industry accounts for a major part of our local economy.

That’s why our readers will be especially interested in discovering:

How a Wine Entrepreneur Used Video Marketing to Gain Fame and Quadruple Sales

Gary Vaynerchuk, author of Crush It — a book that explains how anyone can use new technologies to turn their favorite hobbies into a profitable business — used online video to gain fame and quadruple sales in his family-owned wine store.

Through weekly video broadcasts, Vaynerchuk educated a worldwide audience about the nuances of wine.

In doing so, he gained massive exposure to wine lovers and wine amateurs around the globe, which ultimately led to massive growth in his family’s retail wine store  business. .

Click the video above to see Gary’s brilliant use of video as a marketing tool.

To see more of Gary’s video wine reviews, go to